Innovative Ad campaigns
Posted on | October 11, 2007 |
Vodafone, Reliance and Idea Cellular have launched new ad campaigns recently. After FMCG, the telecom industry has one of the highest ad spends in the country.
I searched YouTube for the ads and as always, you can rely on UGC.
I liked the Reliance and Idea ads. Unlike many of the sophisticated ads made by urbane admen which are sanitised to remove all cultural identities, they are very Indian - in their observations, subjects and treatment.
Reliance Mobile: Bol India Bol
Idea Cellular: Mobile Number as Name
Vodafone: Make the most of now
Category: Media
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VeerChand Bothra
Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder
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October 11th, 2007 @ 11:10 pm
I like the Vodaphone ad for its animation quality as well as the message it conveys, however not sure about its relevance to a mobile service provider. Like idea ad as well, its really creative. Reliance’s ad is least interesting among these 3.
Regards,
Sachin Palewar,
Palewar Techno Solutions
(Mobile Solutions for Business)