Innovative Ad campaigns
Category: Media | 1 Comment | Posted on October 11, 2007
Vodafone, Reliance and Idea Cellular have launched new ad campaigns recently. After FMCG, the telecom industry has one of the highest ad spends in the country.
I searched YouTube for the ads and as always, you can rely on UGC.
I liked the Reliance and Idea ads. Unlike many of the sophisticated ads made by urbane admen which are sanitised to remove all cultural identities, they are very Indian – in their observations, subjects and treatment.
Reliance Mobile: Bol India Bol
Idea Cellular: Mobile Number as Name
Vodafone: Make the most of now
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VeerChand Bothra
Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder
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October 11th, 2007 @ 11:10 pm
I like the Vodaphone ad for its animation quality as well as the message it conveys, however not sure about its relevance to a mobile service provider. Like idea ad as well, its really creative. Reliance’s ad is least interesting among these 3.
Regards,
Sachin Palewar,
Palewar Techno Solutions
(Mobile Solutions for Business)