Permission Marketing Opportunities on Mobile

Posted on | October 23, 2007 |

With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals.

In recent times, the mobile permission marketing ecosystem is coming together in India. There are various constituents of this ecosystem like publishers with pull or push based inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.

To discuss this evolution of mobile marketing, the October event of Mobile Monday Mumbai is being held on the topic “Permission Marketing Opportunities on Mobile”.

Agenda:

• Panel Discussion

- Rajesh Jain, MD, Netcore Solutions
- Ajay Vaishnavi, Director - Telecom, Indiatimes.com
- Vinod Thadani, Senior Director, GroupM Interaction
- Naveen Tewari, CEO, mKhoj.com
- Sanyog Jain, COO, 160by2.com
- Priya Gupta, CEO, SpotOn - Ad Network
- VeerChand Bothra, VP - Mobility Sales, Netcore Solutions (Moderator)

• Group Discussion
• Dinner

When:
Monday, 29th October
6.30pm - 9.30pm

Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.

Sponsors:

Click here to register.

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