Report: Future of Mobile VAS in India

A research report “Future of Mobile Value Added services in India” done by Stanford University graduate student Mohit Gundecha and Prof. Tom Kosnik in association with BDA is available for free download. Its a must download for anyone interested in the Indian Mobile VAS space.
Was good to interact with Mohit and contribute my bits towards [...]

MoMo December - Opportunities in Rural VAS

The December event of Mobile Monday Mumbai is on the topic “Opportunities in VAS for Rural India” and will be held on December 17th.
Thanks to Reliance Communications for sponsoring the event and supporting the community.
Topic:
Opportunities in VAS for Rural India
70% of India is rural. Considering low PC penetration and lower internet/broadband penetration, the mobile has [...]

Opera Mini - Its aspirational

I recently download the Opera Mini 4 browser on my Nokia 6630. And the experience of using it prompted me to write this post. I have been a long time user of Opera Mini and it transformed the way I consumed the internet/web on my mobile. The latest version (Opera Mini 4) has a new [...]

Event Report - MoMo Mumbai November

The November event of Mobile Monday Mumbai was around the emerging area of mobile advergaming.
Advergaming is the practice of using video games to advertise a product, or brand. Such games, mobile or PC based, are generally free to download and play. Companies use advergaming as part of their brand promotion strategy.
Salil Bhargava, CEO of Jump [...]

Event Report - MoMo Mumbai October

The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from [...]