Event Report - MoMo Mumbai November

The November event of Mobile Monday Mumbai was around the emerging area of mobile advergaming.
Advergaming is the practice of using video games to advertise a product, or brand. Such games, mobile or PC based, are generally free to download and play. Companies use advergaming as part of their brand promotion strategy.
Salil Bhargava, CEO of Jump [...]

Event Report - MoMo Mumbai October

The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from [...]