The January event of Mobile Monday Mumbai is on the topic “Opportunities in Proximity Marketing through Bluetooth” and will be held on January 21st, 2008.
Thanks to TELiBrahma for sponsoring the event and supporting the community.
Topic:
Opportunities in Proximity Marketing through Bluetooth
Bluetooth Marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile phones to receive advertising content associated with a place or product or promotional content such as video clips, music, vouchers and coupons on their mobile phones in the vicinity of the display.
Agenda:
- Suresh Narasimha, CEO, TELiBrahma
- Rohinton Maloo, Director, TELiBrahma
- Q&A
- Group Discussion
- Dinner
When:
Monday, 21st January
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Aditya Mishra of TCS has written an event summary of MoMo Mumbai’s December event in the Mint newspaper.
First, rural does not indicate poor. Service providers found mobile users in rural areas willing to pay good money, if offered the right services. However, local content would be key to growing the rural VAS market, said Krishna Durbha, head VAS, business and marketing at Reliance Communications. For example, a farmer would be interested to know the mandi price in his area, rather than quotes from remote cities. The challenge for an operator is to aggregate content that is as locally relevant as possible.
A feature unique to rural customers is the seasonal nature of their finances. A farmer wants to sell his crop before he pays for mobile application services, said Arun Pande, head of the Innovation Lab at Tata Consultancy Services Ltd in Mumbai. He emphasized the need for local information by adding that a farmer doesn’t want to know the weather forecast for “northern Maharashtra but for his field.”
Aditya Sood, founder and CEO, Center for Knowledge Societies, joined the discussion from Bangalore via teleconferencing. He shared findings from his Mobile Development Report done for Nokia. Click here to download the report.
