Business Standard has an article on Netcore’s MyToday SMS service.

MyToday offers 20+ SMS channels on various topics like News, Sensex, Cricket, Jokes, Horoscope and Bollywood free-of-cost to subscribers.

A user needs to subscribe to the service by sending an SMS to a pre-designated number (9845398453) with the text START followed by the name of service (Like NEWS or JOKES).

Abhijit Saxena, CEO, Netcore Solutions:

“The mobile phone is a true convergence device which would shortly replace the TV and the computer and text messaging is the most potent medium to reach large addressable audience in the shortest span of time,”

Even though it is a recently-launched service, the company sends out around 8 million SMSes per day to around 2.5 million subscribers. It is also adding around 20,000 new subscribers every day.

Free of cost!? Here’s how Netcore plans to make money.

Netcore Solutions, which has a tech team of around 110 personnel working in Mumbai and Bangalore, is looking at recovering its expenses for providing the service through advertisements.

Below the text of the subscribed content, it provides advertisements and links to the websites of the advertisers. It has roped in Birla Sun Life Insurance, Tata Sky, Nokia, Prudential ICICI and Moneycontrol.com among others as advertisers.

Netcore Solutions is the company I work for, when I’m not busy blogging or organising Mobile Mondays.