Mobile Pundit

Living through the Indian mobile revolution

Missed Call as a Response Tool

We are increasingly seeing adoption of “Missed Calls” as a enquiry / response tool. Two recent large-scale public campaigns have used Missed Call Enquiry. Ramdev Baba’s anti-corruption drive was the first public campaign which used a landline number (02233081122) to garner support for their cause. As per one of their SMS updates, they received tens [...]

  • VeerChand Bothra

    Entrepreneur, Mobile Marketer, Social Media enthusiast, Mobile Monday Mumbai founder

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