Netcore acquires Ravience, a mobile marketing services provider

Category: General | 2 Comments | Posted on October 24, 2011

Ravience Digital, the mobile marketing technology startup I had founded 3 years ago has been acquired by Netcore Solutions. I have worked with tech entrepreneur Rajesh Jain for over 10 years, in his earlier venture IndiaWorld and then at Netcore.

The announcement that was made in this regard last week:

Digital real-time communications company Netcore Solutions today said that it has acquired Ravience, a Mumbai-based mobile marketing services provider, for an undisclosed sum. Ravience is focused on helping brands engage with their customers using its multi-modal response management suite ‘Responage’.

Since its incorporation in 2008, Ravience has achieved several customer wins at leading brands and digital agencies, helping Brand Managers in analysing and optimizing campaign responses generated through various mediums like Mobile Web, PC Web, SMS, Email and Voice.

The platform integrates various stages of digital campaigns – starting from media, visitor management, response management and finally lead management, thus filtering higher quality leads and identifying their sources.

Responage also allows rapid creation of mobile websites which are compatible across handsets, visitor analytics and validation of responses. Veerchand Bothra, founder of Ravience, said, “Usage of mobile-web is exploding with increasing penetration of smartphones, launch of 3G and aggressive pricing of data plans by mobile operators. Ravience’s platform helps enterprise customers convert clicks and responses into consumers on the mobile platform.”

This is Netcore’s second acquisition in 18 months after it acquired a majority interest in internet portal company, Greynium, which operates OneIndia, India’s largest collection of local language portals. Netcore’s Chief Executive Officer, Girish Nair, said. “Ravience complements Netcore’s offerings across SMS, Email and Web channels, and its closed loop digital campaign management platform. Upon integration, the Netcore-Ravience platform will be a unique end-to-end offering for enterprises to create, manage and enhance digital campaigns.”

Netcore Solutions is one of India’s largest digital real-time communications companies, with its email and SMS solutions being used by over 2,000 enterprises.

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