01

Mar

Indian mobile apps usage stats

Some stats about mobile app usage in India from the Mobile Monday Mumbai February 2012 session conducted by Flurry.

  • India is the 3rd fastest growing app market in world
  • 12% MoM growth in app downloads in 2011
  • 6 million Android & iOS devices downloaded 300 million apps in 2011
  • 25 billion mobile app downloads in 2011
  • Estimating 75 billion downloads in 2012
  • Indian user spends 52 minutes per day using mobile apps
  • Retention a challenge for apps: 38%, 29% users in 2nd & 3rd month. Games biggest losers after 1st month
  • Only 5-10% of users continue to use an app after 6 months of download
  • 80% usage / time spent is on Games & Social Networking apps
  • Top 5 downloads categories: Games, Entertainment, Utilities, Social Networking, Lifestyle
  • US users spend more time on mobile apps then on PC-Mobile web, 94 minutes versus 72 minutes per day

447 days ago Short URL 2 Comments

Apps

15

Dec

Full Analysis of iPhone Economics

Came across this article from Tomi Ahonen, author of one my favourite books – Communities Dominate Brands, where he does an extensive analysis of the economics of iPhone Apps development.

Some of the key points of this article are:

  • Uptil June 2010, a total of 5 billion apps have been downloaded from iPhone AppStore generating $1.4 billion in revenues
  • Around  $1 billion of that revenue was paid to developers
  • Average revenues generated, including paid and free apps, is 29 cents
  • After Apple takes its 30% cut, the average income earned by all apps, paid or free, to the developer, from end-user payments, is 20 cents per downloaded app
  • According to Distimo, 73% of all iPhone apps are paid
  • Average paid iPhone app earned $3,050 to its developers in one year
  • Average paid app price was $1.90
  • Of the 5 billion paid and free app downloads, only 15% were paid apps
  • Most paid iPhone apps are games

889 days ago Short URL Comments

Apps

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