The May event of Mobile Monday Mumbai is on the topic “Enterprise VoIP” and will be held on May 26th, 2008.
Topic:
Enterprise VoIP
In this session, we will learn how to setup a VoIP solution for your company using the open source telephony engine Asterisk.
This is the second event in the Asterisk series. Last month’s session was on how to create a VoiceSite using Asterisk.
Agenda:
- Hemanth Purohit, CEO, e-Horizons
- Group Discussion
- Dinner
When:
Monday, 26th May
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Venue: Netcore Solutions
Food & Beverages: e-Horizons
The April event of Mobile Monday Mumbai is on the topic “Voice-based VAS” and will be held on April 28th, 2008.
Voice portals are the voice equivalent of Web Portals, giving access to content and information through spoken commands (speech-recognition) and touch tones by using IVRS.
Voice portals are extending the reach and introducing new categories of users to value-added services, since they are multi-lingual and can be operated through IVRS without complicated downloads or settings.
In this session of Mobile Monday, we will learn how to create and run a voice-based content portal for mobile phones.
Topic:
Voice-based VAS
Agenda:
When:
Monday, 28th April
7.00pm - 9.00pm
Where:
Netcore Solutions
4th Floor, Peninsula Chambers,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Thanks to Netcore Solutions for hosting the event at its office and supporting the community.
Continuing the series on Mobile Payments and Commerce from last month, the March event of Mobile Monday Mumbai is on the topic “Wireless Commerce” and will be held on March 31st, 2008.
Thanks to PayMate for sponsoring the event and supporting the community.
Topic:
Wireles Commerce
Agenda:
- Akshay Sharma, AVP, Marketing & Brand Development, PayMate India
- Vishal Gupta, VP - Program Management, ClearTrip
- Saurabh Kanwar, VP - Content & Communication, Channel V
- Group Discussion
- Dinner
When:
Monday, 31st March
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
The February event of Mobile Monday Mumbai is on the topic “Mobile Payments” and will be held on February 25th, 2008.
Thanks to mChek for sponsoring the event and supporting the community.
Topic:
Mobile Payments
Agenda:
- Sanjay Swami, CEO, mChek
- Vivek Gawri, AVP Mobility, MakeMyTrip
- Q&A
- Group Discussion
- Dinner
When:
Monday, 25th January
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
About mChek:
mChek is a Bangalore based mobile security and payments services. It recently won the GSMA Global Mobile Award 2008 for Best Billing and Customer Care Solution with Airtel for its mChek on Airtel postpaid bill payment service.
The mChek on Airtel mobile payments service has more than 60,000 transacting customers with a 90% repeat usage pattern, and has processed more than 100 million Rupees of mobile payments since its launch in September 2007.
The January event of Mobile Monday Mumbai is on the topic “Opportunities in Proximity Marketing through Bluetooth” and will be held on January 21st, 2008.
Thanks to TELiBrahma for sponsoring the event and supporting the community.
Topic:
Opportunities in Proximity Marketing through Bluetooth
Bluetooth Marketing is a way of allowing users to interact with an advertising panel or kiosk with their mobile phones to receive advertising content associated with a place or product or promotional content such as video clips, music, vouchers and coupons on their mobile phones in the vicinity of the display.
Agenda:
- Suresh Narasimha, CEO, TELiBrahma
- Rohinton Maloo, Director, TELiBrahma
- Q&A
- Group Discussion
- Dinner
When:
Monday, 21st January
6.30pm - 9.30pm
Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
Aditya Mishra of TCS has written an event summary of MoMo Mumbai’s December event in the Mint newspaper.
First, rural does not indicate poor. Service providers found mobile users in rural areas willing to pay good money, if offered the right services. However, local content would be key to growing the rural VAS market, said Krishna Durbha, head VAS, business and marketing at Reliance Communications. For example, a farmer would be interested to know the mandi price in his area, rather than quotes from remote cities. The challenge for an operator is to aggregate content that is as locally relevant as possible.
A feature unique to rural customers is the seasonal nature of their finances. A farmer wants to sell his crop before he pays for mobile application services, said Arun Pande, head of the Innovation Lab at Tata Consultancy Services Ltd in Mumbai. He emphasized the need for local information by adding that a farmer doesn’t want to know the weather forecast for “northern Maharashtra but for his field.”
Aditya Sood, founder and CEO, Center for Knowledge Societies, joined the discussion from Bangalore via teleconferencing. He shared findings from his Mobile Development Report done for Nokia. Click here to download the report.
The December event of Mobile Monday Mumbai is on the topic “Opportunities in VAS for Rural India” and will be held on December 17th.
Thanks to Reliance Communications for sponsoring the event and supporting the community.
Topic:
Opportunities in VAS for Rural India
70% of India is rural. Considering low PC penetration and lower internet/broadband penetration, the mobile has the potential to emerge as the content and communication platform for rural India. What are the content, applications and use case scenarios that leverage the mobile phone to solve problems and create opportunities for the rural Indian population.
Agenda:
- Anil Pande, Head - Product Developement Management, Reliance Communications
- Suresh Shanmugam, National Head - Business Information Technology Solutions, Mahindra Finance
- Jay Jain, Director, Astute Technologies
- Panel Discussion
- Group Discussion
- Dinner
When:
Monday, 17th December
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Click here to register.
Sponsors:
The November event of Mobile Monday Mumbai was around the emerging area of mobile advergaming.
Advergaming is the practice of using video games to advertise a product, or brand. Such games, mobile or PC based, are generally free to download and play. Companies use advergaming as part of their brand promotion strategy.
Salil Bhargava, CEO of Jump Games made a case for advergaming showing how brand based mobile games help in brand recall and brand engagement. He presented a few case studies of some early adopters of the concept in India including Coca Cola, Thumbs Up, Yun Hota Toh Kya Hota movie and Bingo chips. The number of downloads such games generated was very encouraging and demonstrated the return on investment for brands. He also pointed out that advergames need not be complicated blockbuster games but can be simple to play casual games.
The value chain in advergaming includes the Brand, Advertising Agency, Game Developer, Operator and the end User. The brand pays for the development of the mobile game, ad agency co-ordinates the project, game developer charges for the development, operator charges rental for hosting the game and user gets it for free.
The panel discussion brought out the importance of involvement and buy-in from the ad agencies for making the concept mainstream and increasing its exposure to a large number of brands. There were concerns raised that the operators may not want to disturb their steady income from paid games by making available free advergames.
Nidhi Taparia from Tata Indicom pointed out that the operator offers not only helps in promoting the advergame but also is a cost-effective medium for distribution of the game.
Anant Rangaswami from Campaign India stressed on the importance of sampling for all stakeholders, especially the ad agencies which will be taking the concept to the brands. He said that unless account managers in agencies experience advergames, they will not be able to relate, leave alone sell, the concept.
Also Read: Gaurav Mishra’s blog post on the discussion at MoMo.
P.S. The MoMo event report is also carried by the Mint business newspaper every month.
The October event of Mobile Monday Mumbai was held around the topic “Permission Marketing Opportunities on Mobile“. More than 100 mobile industry folks from Mumbai, Delhi, Bangalore and Pune participated in the panel and group discussion.
Although still in its infancy, the mobile permission marketing ecosystem is coming together in India. The event saw participants from various constituents of the mobile marketing ecosystem like publishers with pull, push and user-generated inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
Panelists included SMS publishers, which are the equivalent in the mobile world to online publishers i.e. internet websites:
Rajesh Jain of MyTodaySMS.com - a SMS content channels service which is an example of push SMS inventory for ads.
Ajay Vaishnavi of 58888 - a request-reply service which has pull SMS inventory for advertisers.
Sanyog Jain of 160by2.com - a free SMS service, which provides half of SMS as ad space to advertisers.
Vinod Thadani of GroupM takled about the need for SMS publishers to collect profiles of their users so that greater targetting of ads can be provided to advertisers. There was discussion on pricing of SMS ads and how an ads-auction system similar to Google AdSense can create value for publishers and advertisers.
Rajesh Jain presented his ideas around SMS advertising and defined permission as “user in control” of the opt-in/opt-out as well as the mode and time of delivery. He also talked about how companies can use “Invertising” (invited-advertising), in which users choose to receive brand communication as content.
Some of things which are still work-in-progress include whether pay-per-response or pay-per-impression pricing will rule, DNC is still a black-box and not much is known about its impact on permission based SMS advertising, and the key issue of the value add done by operators in SMS advertising. The event concluded with acknowledgment of the potential of SMS advertising, the early adoption of the medium by mainstream advertisers and the need for industry innovators to work together and shape the fledgling mobile permission marketing ecosystem.
The November event of Mobile Monday Mumbai is on the topic “Mobile Advergaming” and will be held on 26th November.
Thanks to Jumpgames for sponsoring the event and supporting the community.
Agenda:
- Presentation by Salil Bhargava, CEO, Jumpgames
- Panel Discussion
- Group Discussion
- Dinner
When:
Monday, 26th November
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
Lower Parel.
Sponsors:
Click here to Register.
With proliferation of mobile phones, it has become the medium of choice for marketers to reach consumers directly. But the mobile is a highly personal and intrusive device. Therefore, permission marketing becomes a necessity when using this medium. Regulatory measures like the DNC serve to enforce the permission marketing ideals.
In recent times, the mobile permission marketing ecosystem is coming together in India. There are various constituents of this ecosystem like publishers with pull or push based inventory, small and big advertisers, intermediaries like ad agencies and ad networks as well as the operators.
To discuss this evolution of mobile marketing, the October event of Mobile Monday Mumbai is being held on the topic “Permission Marketing Opportunities on Mobile”.
Agenda:
- Panel Discussion
- Rajesh Jain, MD, Netcore Solutions
- Ajay Vaishnavi, Director - Telecom, Indiatimes.com
- Vinod Thadani, Senior Director, GroupM Interaction
- Naveen Tewari, CEO, mKhoj.com
- Sanyog Jain, COO, 160by2.com
- Priya Gupta, CEO, SpotOn - Ad Network
- VeerChand Bothra, VP - Mobility Sales, Netcore Solutions (Moderator)
- Group Discussion
- Dinner
When:
Monday, 29th October
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Announcing Barcamp Mumbai 2 (BCM2) at SOM, IIT Bombay on Sunday, October 14, 2007.
http://barcamp.org/BarCampMumbai2
The idea of a Barcamp is to turn the idea of a ‘conference’ on its head by removing all possible rules out of the way of a intense discussion. These are meeting places of people with great business ideas and ones with sound technical caliber where they ideate, discuss and brainstorm
on all the topics of common interest ranging from wildlife photography and venture funding to blogging and Flex programming.
Due to their widespread appeal and quality of discussion, Barcamps are increasingly being seen as hubs of technical entrepreneurship all across the world.
BCM2 is fast becoming a rage across the ecosystem with leading corporates like SUN and Nokia sponsoring the event.
The team of BCM2 has experience of organizing second, third and fourth Barcamps of Bangalore (4th Barcamp - July 28-29, 2007 - the largest in the world with 600 participants!) and the first Barcamp of Mumbai (July 2006) and multiple Barcamps in Pune.
Barcamps are free events - there is no entry/registration fee and you can register by simply editing the event wiki.
http://barcamp.org/BarCampMumbai2
Due to capacity constraint we might have to give preference to people who have registered, so it might be wise to register at the earliest.
The September event of Mobile Monday Mumbai will be held on 17th September.
Thanks to Mobicore Technologies for sponsoring the event and supporting the community.
Topic:
Mobile content infrastructure and platform
Agenda:
- Ruchit Surati, Mobicore Technologies
- Jagdish Purohit, Mobile Dhamaal
- Amit Doshi, Webodrome
- Nahush Bhatt, Gate2info.Net Technologies
- Pranav Sayta, Gate2info.Net Technologies
- Group Discussions
- Dinner
When:
Monday, 17th September
7.00pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to Register.
The August event of Mobile Monday Mumbai is on the topic “Location Based Services” and will be held on 27th August.
Thanks to Qualcomm for sponsoring the event and supporting the community.
Topic:
Location Based Services
- What are the trends in Location Based Services globally?
- Relevance of Location Based Services for India
- Location Based Services and mobile advertising
Agenda:
- Panel Discussion
- Rakesh Godhwani, Manager Content & Services, Qualcomm (Moderator)
- Gopal Krishnan, Founder, Mobile2Win
- Geetanjali Deeghe, Sr Manager - VAS, Tata Teleservices
- Rohit Kapoor, Sr Manager - Business Development, Qualcomm
- Amit Balani, Head - India Carrier Support Group, LG Soft India
- Group Discussion
- Dinner
When:
Monday, 27th August
6.30pm - 9.30pm
Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park,
GR Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
The July event of Mobile Monday Mumbai is on the topic “Mobile Advertising” and will be held on July 16th.
Thanks to GroupM for sponsoring the event and supporting the community.
Topic:
Mobile Advertising
- Is mobile advertising required by brands and how can it be taken to the next level.
- What do the brands expect this medium to deliver & would they invest if they can target the right customer.
- What are the factors influencing / hindering mobile advertising.
- Do we have the right infrastructure & ecosystem for mobile advertising to flourish?
- Operator’s perspective on new technologies / infrastructure which would be beneficial for mobile advertising.
Agenda:
- Panel Discussion
- Rajesh Jain, MD, Netcore Solutions (Moderator)
- Vikram Sakhuja, COO, Groupm
- Harit Nagpal, Marketing Director, Hutch
- Pankaj Sethi, VP - VAS, Tata Tele
- Arvind Rao, CEO, On Mobile
- Rahul Welde, GM Media, Hindustan Unilever
- Group Discussion
- Dinner
When:
Monday, 16th July
7.00pm - 9.30pm
Where:
Grapeviine
Peninsula Corporate Park,
Club Peninsula,
Ganpat Rao Kadam Marg,
Lower Parel,
Mumbai - 400 013.
Sponsors:
Click here to register.
Inviting the mobile developer community for the June event of Mobile Monday Mumbai hosted by Reliance Communicatons.
So far the events of Mobile Monday Mumbai had business-centric themes. Thanks to the support of Reliance Communications we will be hosting a mobile developer centric event for the first time.
Added attraction this time will be a 15 min guided tour of the famed (NASA like) Reliance National Network Operating Centre. Also, have heard great things about the venue and food 
Reliance has been kind to arrange a vehicle for transport to and fro from Sena Bhawan, Dadar to the conference venue. Seats will be booked on a first-come-first-serve basis. You can state your preference while registering.
Topic:
Emerging Trends in Mobile Application Development
Agenda:
- Visit to NNOC (Optional)
- Anil Pande, Head - Product Developement Management,
Application Solutions and Content Group, Reliance Communications
- Speaker 2 (Yet to be confirmed)
- Panel Discussion
- Group discussion
- Poolside Dinner
When:
Monday, 4th June, 2007
5.30 pm - 7.30pm
Those interested in visiting the NNOC will need to arrive by 4:30pm.
Where:
Hermitage Lakeside Guest House
Gate No. 02,
Dhirubhai Ambani Knowledge City,
Opp. KoperKhairne Railway Station,
Navi Mumbai - 400710.
Click here to see a photo of the venue!
Sponsors:
Click here to register.
The May event of Mobile Monday Mumbai will take place on May 7th.
Big thanks to Geodesic for sponsoring the event and supporting the Mobile Monday community.
Topic:
Mobile Messaging Futures
Mobile messaging is an integral part of the mobile industry and contributes significantly to the total mobile service revenues of almost every network operator on the planet. The Indian market, already large SMS P2P and P2A market, is poised to witness significant growth in new mobile messaging services; MMS, Email and Instant Messaging. What are the factors driving this growth? What are the challenges and opportunities the Industry faces? Will the consumer stand to gain in the end?
Agenda:
* Atul Chitnis, Senior Vice President, Geodesic
* Group Discussions
* Networking Dinner
When:
Monday, 7th May, 2007
6.30 pm - 9.00 pm
Where:
MIG Cricket Club
M.I.G Colony,
Near Western Express Highway,
Bandra – East,
Mumbai.
Phone: 26457108/56047108
Click here to register for the event.
Mobile Monday’s Mumbai chapter is going international!
The April event of Mobile Monday’s Mumbai chapter will happen on the 2nd Monday of the month, that is April 9th. It is sponsored by Singapore based BuzzCity which operates a global direct-to-consumer mobile community and content portal myGamma.
Topic:
Interactive marketing opportunities on mobile internet
Agenda:
* Dr. Lai Kok Fung, CEO, BuzzCity
* Mr. Swaminathan, EVP, Contract Advertising
* Panel Discussion
* Networking Dinner
When:
Monday, 9th April, 2007
6.00 pm - 9.00 pm
Where:
The Plateau Hall,
Peninsula Club,
Peninsula Corporate Park,
Lower Parel West.
Sponsors:
This time there is capacity to seat 80 participants at the venue. So this will be the biggest MoMoMumbai event, in terms on number of participants, so far.
Click here for more details and to register.
The March event of Mobile Monday Mumbai is on the topic “Challenges and opportunities in bringing the internet to mobiles”
Big thanks to Webaroo for sponsoring the event and supporting the Mobile Monday community.
Agenda:
- Jinesh Sonawala, Sr. Director of Biz Dev, Webaroo
- Navjot Pawera, Web Evangelist, Opera Software
- Discussions
- Networking Dinner
When:
Monday, 26th March, 2007
6.00 pm - 9.00 pm
Where:
KRESIT,
IIT Bombay,
Powai,
Mumbai.
Sponsors:
Admission to the event is free for mobile industry professionals and enthusiasts. Click here to register for the event.
Chennai-based Venture Intelligence is organizing Internet & Mobile Connect, a roundtable event on Venture Capital investing in the Internet-based Services and Mobile Value Added Services sectors. The event will be held on March 15 in Mumbai.
“The Online Services and Mobile VAS sectors have emerged as favorite sectors among Venture Capitalists accounting for almost 50% of all VC investments in the IT & ITES industry,” said Arun Natarajan, Founder & CEO of Venture Intelligence.
Key themes to be addressed include:
- Internet Businesses: Is the boom for real this time?
- Mobile VAS: Time to look beyond Ring Tones and Wallpapers?
- Raising & Leveraging Venture Capital
The first panel consisting of experienced investors and entrepreneurs – including Alok Kejriwal of Contests2win.com, Ashish Gupta of Helion VC, Anurag Dod of Guruji.com and Avnish Bajaj of Matrix Partners - will discuss the opportunities and challenges before the Internet-based businesses in India.
The second panel – including Sanjay Swamy of mChek, Sandeep Singhal of Nexus India Capital, Arvind Rao of OnMobile and Rajesh Sawhney of Reliance Entertainment - will discuss what the future holds for the Mobile VAS sector with a special focus on new business models.
The final panel – including speakers like Nitish Mittersain of Nazara Tech, Probir Roy of Paymate and Ravi Adusumalli of SAIF Partners - will throw light on what VC investors are looking for from Internet-based Services and Mobile VAS companies and what it takes to be a VC-backed company in these sectors.
Click here for more information and to register for this event.
