Next level in Gaming

Business Standard has a good article on the pricing innovation happening in the Indian mobile gaming market. A look at the innovative pricing / business models: Pay-per-play Satchet packaging Time-based gaming or subscription model Advergaming – the use of mobile games for promotion of a product Game stacks – where packs of three games can [...]

UTV buys majority stake in Indiagames

Its a week full of big news. One of India’s top media and entertainment companies UTV Software has decided to acquire the controlling stake in Indiagames – the largest gaming company in India and Ignition Entertainment – a console gaming company based in UK. The proposed acquisition of controlling stake in Indiagames is for Rs [...]

TOM Online may exit Indiagames

Even as Indiagames is tapping the private equity market to raise about $25m for expansion, there are reports that its majority stake holder, China’s TOM Online, is looking to exit the company. TOM had invested $18-20 million for a majority stake in the company in 2004. Soon after it diluted its stake to 62%, with [...]

Event Alert: Mobile Gaming Conference

Second Annual Mobile Gaming Conference 2006 When: 12th & 13th of October 2006 Where: ITC Grand Maratha Sheraton & Towers, Mumbai Fees: Rs 24,500 + Taxes Click here for more details. The focus areas of this Conference are: Multiplayer & 3D Gaming for India Handset Manufacturer’s perspective VC Funding for Mobile Technology Advergaming: The next [...]

Nazara of Dhoni games

Nazara has announced the launch of two games based on popular cricketer Mahendra Singh Dhoni developed for Qualcomm’s BREW platform. It will also launch Dhoni’s wallpapers and screensavers. In Dhoni Tappebaaz, the user will have to skillfully keep the ball off the ground by striking it with his bat. Dhoni Tappebaaz also will have a [...]

Indian Maradona goes Mobile

Sometime back I had blogged about Paradox Studios’ strategy of developing games around wellknown brands and personalities. After developing games starring Hollywood actor Van Damme, Paradox has signed up with the legendary football star Baichung Bhutia to create Mobile game titles based on the popular Indian football icon. The games will be a mix of [...]

Indian mobile gaming worth Rs 80 cr

According to ToI, the Indian mobile gaming industry is expected to touch Rs 1,500 crore by 2015 from the current figure of Rs 80 crore. The article goes on to say that nearly 15,000 games are being downloaded everyday in India. The charges for downloads are usually upwards of Rs 50. Doing some maths: 80,00,00,000 [...]

Brand-based mobile games

Paradox Studios, the digital gaming content arm of Reliance Infocomm, seems to be adopting a strategy to signup wellknown brands and personalities and develop mobile games around them. There are two ways to develop a game – especially mobile games. Remember, mobile game developers have to operate with form-factor and porting constraints. One way is [...]

Unbelievable numbers

Rashmi Bansal collates all the numbers in all the articles on mobile gaming that are mushrooming in the media recently. She does a good job of bringing out the inconsistency in numbers and the apparent lack of fact-checking when using the numbers dished out by industry players. Minus the PR generated hype, I do believe [...]

Indian Games Industry and Trade Association formed

India’s leading gaming companies, including Dhruva Interactive, Electronic Arts, Hungama, Indiagames, Mauj, Microsoft India (Entertainment & Devices Division), Mobile2Win, Paradox Studios, Small Device and Tinfo Mobile, have formed the Indian Games Industry and Trade Association (iGITA). Vishal Gondal, CEO, Indiagames, said, that despite having a large talent pool of artists, programmers and designers, “ironically, the [...]

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