Vodafone, Reliance and Idea Cellular have launched new ad campaigns recently. After FMCG, the telecom industry has one of the highest ad spends in the country.
I liked the Reliance and Idea ads. Unlike many of the sophisticated ads made by urbane admen which are sanitised to remove all cultural identities, they are very Indian – in their observations, subjects and treatment.
Reliance Mobile: Bol India Bol
Idea Cellular: Mobile Number as Name
Vodafone: Make the most of now