Innovative Ad campaigns

Vodafone, Reliance and Idea Cellular have launched new ad campaigns recently. After FMCG, the telecom industry has one of the highest ad spends in the country. I searched YouTube for the ads and as always, you can rely on UGC. I liked the Reliance and Idea ads. Unlike many of the sophisticated ads made by [...]

Imagine the world today if he could have communicated like this

“What if a great man of the last century

Mobile Ads

According to AdEx findings, the total advertisement spend by mobile phone companies in the current fiscal (Q1, Q2, Q3) stands at Rs 127 crore. “The customer today is very discerning and aware. It is the product-benefits rather than the price-benefits that appeal to him. Therefore, we see that advertisements are more focussed on features than [...]