MyToday SMS Dailies have 2.5 million subscribers
Business Standard has an article on Netcore’s MyToday SMS service.
MyToday offers 20+ SMS channels on various topics like News, Sensex, Cricket, Jokes, Horoscope and Bollywood free-of-cost to subscribers.
A user needs to subscribe to the service by sending an SMS to a pre-designated number (9845398453) with the text START followed by the name of service (Like [...]
SMS usage declining
Joji Thomas Philip writes in ET that data compiled by TRAI reveal that SMS use has steadily fallen from September 2006.
GSM operators have witnessed close to 9% drop in the outgoing SMSs during the Apr-Jun ‘07 quarter.
An average GSM user now sends about 35 SMSs per month as compared to 39 during the previous quarter.
GSM [...]
Voice of India
Rediff reports that the two finalists of Indian Idol 3 drew a combined tally of 7 crore SMS votes between September 14, when the lines were opened for voting, and September 23, when the voting ended.
If we take the sms cost of each vote at Rs 3, the revenue generated via SMS during the nine [...]
Season’s Greetings
Here’s wishing all readers of Mobile Pundit a Happy 2007!
Would like to take this opportunity to announce the launch of “Free SMS Greetings” service from MyToday.com.
Q. Free? So whats the cost catch.
A. No cost. Swear on Santa.
MyToday SMS Greetings allows you to send free greetings via SMS to any mobile in India. You can [...]
Mobile2win to power Philippine Idol
FremantleMedia, the owner of the Idols reality show, has chosen Mobile2win over other Asian competitors for powering the Philippine Idol.
Mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show.
Mobile2win had worked previously with FremantleMedia on Indian Idol, the Indian version of the [...]
Mobile 365 mobilizes Oxford Bookstore
Oxford Bookstore has launched a SMS service for book lovers to check for new releases and bestsellers. The technology for this short-code based “pull” service is provided by Mobile 365.
Its basically an on-demand shortcode service where the user sends a SMS with a keyword to 6365 and gets back a reply with the asked-for info.
E.g. [...]
Telcos divided over SMS IUC
TRAI had sought comments from Telcos on imposing Interconnect Usage Charge on SMS.
All operators, except Bharti, have opposed the IUC regime. They have argued that the existng system is working well.
“We believe that the regulator should forbear in the matter of IUC charges for SMS and leave it to the service providers for mutual arrangements [...]
TRAI proposes interconnect charge for SMS
In a consultation paper on regulating SMS, telecom regulator TRAI has proposed a interconnect usage charges (IUC) on SMS. But it acknowledged that there is an apprehension that IUC could increase SMS tariffs and has therefore sought opinion of all the stakeholders by June 30.
What is an Interconnect Usage Charge?
Interconnect charges are paid by one [...]
Business World on Mobile VAS
The latest cover story of India’s top business magazine Business World is on Mobile VAS. Needless to say that these are boom times for the Indian mobile VAS industry. Rediff has syndicated the story and its a must read. Have captured some salient points.
The article cites a Lehman Brothers report which puts the size of [...]
Court lifts stay on cricket score updates through SMS
The Madras High Court has lifted the stay on 18 telecom companies from sending SMS of match alerts for the India-Pakistan one-day series saying the company had preferred the suit belatedly, without disclosing all material facts.
However, the court made it clear that SMS was the exclusive right of event organisers and that mobile operators could [...]
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