Some useful numbers coming from Google India MD, Rajan Anandan

  • 40% of search queries for Google India comes from mobile phones as against US (14), UK (6) and Russia (11)
  • 67% of ecommerce in India happens in mobile and consumer appliances
  • 50 million mobile Internet users in India
  • $500 million worth mobile phones will be brought in India this year
  • Smartphones growth in India is currently at 56% CAGR
  • In 2011, 21 million smartphones are being sold in India

Source: Alootechie


Bill Scott, SVP Business Development at GetJar, is visiting India. Bill will share his thoughts with the Mobile Monday Mumbai community on Monday, May 30, 2011.

Session Abstract:

Only 13 percent of app users pay for the apps they download. In order to reach the most consumers, developers are finding that it’s best to offer their app for free. But, of course developers need to make a living too, so how do you make money from your app without charging for it? Bill Scott, SVP of Sales & Business Development at GetJar, will share the industry’s best practices for app monetization and some more creative ways to make a living off of your app.

About Bill Scott:

Bill is VP Sales & Business Development where he is responsible for all customer interface and partnerships. He joined the mobile data industry in 2000, as VP Latin America for Infospace. There he launched the region’s first mobile portals. Subsequently Bill held VP Latin America positions for Critical Path and Openwave. Bill is originally from Seattle, WA. He has a BA in Philosophy from Amherst College and an MBA from Harvard University.


  • 6.30 pm: Registrations
  • 7.00 pm: Presentation by Bill Scott
  • 7.45 pm: Group Discussion
  • 8.15 pm: Networking Dinner

Club Peninsula,
Peninsula Corporate Park
Lower Parel West, Mumbai.

6.30 pm – 9 pm
Monday, 30th May 2011



GetJar is the world’s largest open app store; second only to Apple’s iTunes, with over 1.5 billion downloads to date. The company provides more than 75,000 applications across all major handsets and platforms to consumers in more than 200 countries and territories. GetJar was founded by, now CEO, Ilja Laurs, in Lithuania.


Its always good to get a top level perspective of things.

As of 2010, there are:

  • 6.8 billion people on Earth
  • 5.28 billion mobile subscriptions
  • 2.08 billion internet users
  • 1.2 billion fixed telephone landlines
  • 555 million fixed broadband subscriptions
  • 940 million mobile broadband subscriptions

Lets look at the growth rates. During the last decade, the internet userbase has grown 8 times from a base of 250 million to about 2 billion, while the mobile subscriptions base has grown 10 times from a larger base of 500 million to about 5 billion.

Reality Check: the internet base is of “users” while the mobile base is of “subscriptions” i.e. SIM cards. Polygamy of SIM cards is common among mobile users :)

Source of data is this AFP press release.


According to this report, three important milestones were reached for mobile data during Q3 2010.

  • AT&T Wireless USA mobile data revenues surpassed one-third share (35%)
  • Verizon Wireless USA mobile data revenues surpassed one-third share (34%)
  • Vodafone UK’s non-messaging mobile data revenues matched messaging revenues

Looks like the days of voice and SMS accounting for 80-90% of revenues are gone, at least in the mature markets.


Mobile Monday Mumbai is pleased to announce the November 2010 event on the topic “Mobile Web Trends and Best Practices”.

Mobile web usage is exploding in India and worldwide. Mobile phones equipped with web-browser and zero-rental pre-activated data connection are mushrooming.

  • What are the early trends and usage patterns?
  • Best practices for publishers, advertisers and enablers to follow
  • Case studies of well-designed mobile websites and successful mobile web campaigns

This event is being sponsored by Opera Software. Many thanks to the cool folks at Opera Software for supporting the MoMo community.

Shwetank Dixit, Web Evangelist at Opera Software will speak about mobile web trends discussing the Opera State of Mobile Web report and work being done by W3C group regarding mobile web and social development, particularly, m-banking, m-health, etc.

Krishna Kumar, Director – Business Development (APAC) at InMobi will present the view from a mobile ad-network’s perspective, covering the mobile media and publishers angle and discuss some of the successful mobile web campaigns

Mark Waechter, Global Board of Directors, Mobile Marketing Association (MMA) from Germany is visiting Mumbai and will talk about the latest in mobile advertising globally, with particular focus on Europe.

Miss this event at your own risk! Entry is free, but seats are limited and will be strictly allocated to registered users only. To register for the event, click here.


  • 7.00 pm: Shwetank Dixit, Web Evangelist, Opera Software
  • 7.25 pm: Krishna Kumar, Director – Business Development (APAC), InMobi
  • 7.50 pm: Mark Waechter, Global Board of Directors, Mobile Marketing Association
  • 8.15 pm: Group Discussion
  • 8.45 pm: Networking and Dinner

Plateau Hall
Club Peninsula,
Peninsula Corporate Park
Lower Parel West, Mumbai.

6.45 pm – 9.30 pm
Monday, 8th November 2010




Qualcomm is hosting a mobile developer event for their newly launched mobile OS called Brew MP.

This event is intended for those who want to know about the opportunities with Brew development, as well as existing Brew developers.

Brew MP

Many of you may not know Qualcomm as a pioneer of Mobile Application stores for over 8 years.

Qualcomm-enabled commercial channels have generated over $3+ billion in developer earnings till date across the globe.

Qualcomm has recently launched Brew MP, a highly scalable Mobile OS that delivers Smartphone applications experience on mass market devices.

Here’s an opportunity for you to find out all about the Market adoption, Technology and more importantly, monetization opportunities with this new OS.

Delhi: Monday Oct 11th 2010, 12pm onwards at the Aftab & Mahtab room, Taj Mahal Hotel

Mumbai: Tuesday Oct 12th 2010, 12pm onwards at the Garden view room, Taj Landa End, Bandra West

Bangalore: Thursday Oct 14th 2010, 12pm onwards at the Conference room, Taj West End

For more information and RSVP, please contact or Anand Virani at 9324219557.