How to start a VoiceSite with Rs 1 lakh
Sometimes introduction of a few pieces of detail makes you look at something you know - in a completely new way! Last month’s MoMo session changed the way I saw the Voice-based VAS opportunity.
The April event of Mobile Monday Mumbai was on the topic “Voice-based VAS”, in which we learnt how to create and [...]
Report: Future of Mobile VAS in India
A research report “Future of Mobile Value Added services in India” done by Stanford University graduate student Mohit Gundecha and Prof. Tom Kosnik in association with BDA is available for free download. Its a must download for anyone interested in the Indian Mobile VAS space.
Was good to interact with Mohit and contribute my bits towards [...]
Opera Mini - Its aspirational
I recently download the Opera Mini 4 browser on my Nokia 6630. And the experience of using it prompted me to write this post. I have been a long time user of Opera Mini and it transformed the way I consumed the internet/web on my mobile. The latest version (Opera Mini 4) has a new [...]
Sideloading
Jacob Cherian writes in Economic Times on Sideloading and its potential to hit revenues of Indian mobile VAS industry.
Sideloading involves users downloading mobile content (ringtones, wallpapers, music, games) onto the PC and transferring it to the mobile. Since the content does not pass through the mobile operator’s network, it cannot be charged for and there [...]
Airtel launches voice portal in Karnataka
Airtel has launched a voice portal for content downloads with a regional language interface in Kannada.
The VAS portal, launched in Karnataka, enables customers to download ring tones, devotional songs, and listen to content. There are plans to make available Astrology, news and other services on the portal.
An Airtel customer needs to call 51111 at Re. [...]
VAS market growing to $2 billion
Industry body Assocham estimates that mobile value added services are poised to grow by over 65 per cent to touch Rs 8,200 crore ($2 billion) by the end of this fiscal from Rs 4,950 crore in the last fiscal.
Indian music industry earned more than 35 million dollar from such services which is equivalent to 20 [...]
9% of mobile web accesses come from India
According to data compiled by UK-based Bango, 9% of all accesses to mobile websites now come from India, up from 4% a year ago.
Bango said it expects the mobile phone usage in India to exceed European levels within the next few years.
“We see that wherever flat-rate mobile data charges are pervasive in a country, [...]
m.yahoo.com
Yahoo! has launched OneSearch, its mobile search service, in India.
OneSearch is a keyword search on the mobile at http://m.yahoo.com, which can be accessed on a mobile browser with a GPRS connection. All that users need to do is enter a zip code or the city name for OneSearch to start delivering local search results. The [...]
Cricinfo’s mobile plans
Hindu Business Line has a story on leading cricket portal Cricinfo’s mobile plans. Read through the post to learn about the plans. But there’s one problem. Go towards the end of post to find out.
Anil Nair, Creative Head, Wireless Media, Cricinfo:
“We were one of the earliest providers of mobile cricket content. It started as [...]
Orange could look at acquisitions in India
France Telecom-owned Orange could take rival Vodafone’s lead and consider acquisitions in the Indian mobile market, says its chief executive Sanjiv Ahuja.
“India is a fast growing market and if a right opportunity emerges at the right kind of valuation, we would look at it. I wouldn’t rule anything out,”
But its current focus is the fast [...]
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