OnMobile to raise $100m

ET reports that Bangalore-based Mobile VAS company OnMobile is looking to raise a second round funding of $100 million. CEO & founder, Arvind Rao confirmed that company is in the process of raising money but did not reveal details. The estimated value of the company is $270 million. OnMobile is believed to have an annual [...]

Visit to Airtel’s Easy Music shop

Visited a Airtel Easy Music shop today. The process is simple and exactly the same as advertised. Choose your favourite song from the music catalogue available with the retailer. Tell the retailer your choice. Retailer will just press a few keys on his phone and download a song (Hello Tunes or Ringtone) to your mobile [...]

Mobile music industry worth Rs 720 cr

The mobile music industry is set to overtake legal conventional music industry by the end of this financial year, according to the Cellular Operators Association of India. The size of the conventional music industry is around Rs 700 crore, according to a recent report by FICCI and PWC. By the end of this financial year, [...]

Ringbacktones catches marketers attention

This had to catch on. It was a no-brainer. In a time where companies are scrambling to grab every second of your attention and never wanting to miss a branding opportunity – why would they loose a captive audience of callers. ET reports that companies are using their catchiest jingles and ad punchlines as caller [...]

CII forms Mobile VAS task force

India’s premeir industry association, Confederation of Indian Industry (CII) has formed a Mobile Value Added Services (VAS) Task force bringing together the content providers, network operators, media companies, handset manufacturers, technology providers under one platform. The objective of this group is to introduce and share best practices, bring companies in the value chain to work [...]

Mobile TV in India

Was reading some articles on Mobile TV in India and thought they were mixing up things and raising hype-alarms. Therefore this post. I don’t claim to be an expert in this and welcome feedback from knowledgeable readers. Strictly speaking Mobile TV refers to live TV transmitted through digital broadcasting technologies such as DVB-H and DMB. [...]

Airtel launches Easy Music

Airtel in association with WiderThan has announced the launch of Airtel Easy Music, available from over one lakh plus Airtel retail outlets. This makes Airtel the largest retailer for music not only within the country but also in the world. Jay Kim, Senior Executive Vice-President, WiderThan Co. (an affiliate of SK Telecom) “Easy Music is [...]

Kamera and Cellebrum to sell mobile video in India

Mobile content aggregator and Bulk SMS provider Cellebrum has signed a deal with Sweden based Mobile TV provider Kamera for the distribution of its video content to mobile users in India. Kamera provides TV and video content for online and mobile distribution, including content from Associated Press Television News, entertainment channel WOW! TV and sports [...]

Sydus Mobile Radio

Indiantelevision.com interviews Saumil Nanavati, president of Singapore based 3G radio service provider Sydus. Last year the company, in partnership with Virgin Radio, introduced MobileRadio, claimed to be the world’s first 3G radio. Indian users are amongst the top six users of Sydus’ MobileRadio technology for Virgin Radio UK’s service. According to a recent study, The [...]

Licence to lie

Idea and Airtel have launched services which help you lie. Airtel’s Excuse Me service helps you wriggle out of a boring conversation. All you need to do is dial a number and you will get a call back within 30-40 seconds with a pre-recorded voice asking you questions ranging from

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