Mobile Pet – Puja

Article talks about various lifestyle mobile content products by Mobile2Win. The Mobile Pet – Puja: Allows one to raise a mobile pet by performing different activities such as playing with the pet, training it, etc. Mobile Pet applications have met with success in Japan and South Korea. Virtual aquarium: Meet some friendly pets

Mobile Mantra

India is called the spiritual capital of the world. Although this ET story does not say anything which is not expected, it surely brings into focus the type of content in demand by mobile VAS users. It means that India’s young, which I suspect the users of VAS to be, show the signs of faith [...]

Operators singback all the way to the bank

After SMS and Ringtones, Ring-back tones (RBT) has become the biggest revenue generating category in VAS for operators. Mandar Thakur, GM, Soundbuzz India “I would estimate there would be about 9-10 million ringback tone subscribers and in terms of revenue- the total turnover is around Rs 250 crore,” he says. Mohit Bhatnagar, Senior VP, Airtel [...]

Tata gets going with Uncle Pai comics

Coruscant Tec has announced the availability of Uncle Pai’s comics on Tata Indicom in English and Hindi versions. The first application in the series will contain delightful stories of two boys, Chhotu and Bittu, who use their wits to tame a fierce tiger in the tales “Chhotu Tames a Tiger

WestBridge picks up stake in Mauj

Business Standard reports that mobile content aggregator Mauj Telecom has received an investment from leading venture capitalist WestBridge Capital Partners. Even though the exact investment size could not be ascertained, it is slated as one of the major deals in the domestic mobile value added services (VAS) market. WestBridge Capital Partners is a leading venture [...]

GSM Operators Unite for IM

Fifteen of the world’s largest mobile phone carriers have agreed to offer instant messaging (IM) across their networks as part of an initiative to make instant messaging as popular and ubiquitous among mobile users as text messaging. At this year’s 3GSM World Congress in Barcelona, world’s largest operators – China Mobile, Orange, Telefonica, TeliaSonera, TIM, [...]

Had missed this, but better late than never. ContentSutra has the complete coverage of the two-day Value Added Services Conference organised by Infor-Media in Mumbai on January 23 & 24. Day One “VAS Needs To Make A Difference In People’s Life” “Customer Has To Perceive VAS As A Necessity” Market Penetration First, Then Equip The [...]

Job hunting goes mobile

The next time you get a job offer on SMS, don’t be surprised. Naukri.com is launching its mobile version in February across all telecom networks in India. Job seekers will be able to search for jobs on the mobile phone and recruiters can contact relevant candidates through SMS. Kumar Apurva, AVP & National Head (Mobility, [...]

WOW LG Centres

LG India is planning to open WOW LG download centres across India offering users free downloads-ringtones, wallpapers, games “without pinching their pockets”. We are putting an investment of about Rs one lakh for each such store apart from the land cost,

Indo-Pak live commentary on Airtel

Airtel has launched an Indo-Pak cricket pack which offers access to free live commentary for the one-day matches and free sms alerts for test matches. The cost of the Airtel Indo-Pak cricket pack is Rs 99 and the customer needs to call a toll-free number 646601 to listen to the free live commentary of the [...]

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