Published November 28th, 2011 by

Some useful numbers coming from Google India MD, Rajan Anandan

  • 40% of search queries for Google India comes from mobile phones as against US (14), UK (6) and Russia (11)
  • 67% of ecommerce in India happens in mobile and consumer appliances
  • 50 million mobile Internet users in India
  • $500 million worth mobile phones will be brought in India this year
  • Smartphones growth in India is currently at 56% CAGR
  • In 2011, 21 million smartphones are being sold in India

Source: Alootechie

Published October 24th, 2011 by

Ravience Digital, the mobile marketing technology startup I had founded 3 years ago has been acquired by Netcore Solutions. I have worked with tech entrepreneur Rajesh Jain for over 10 years, in his earlier venture IndiaWorld and then at Netcore.

The announcement that was made in this regard last week:

Digital real-time communications company Netcore Solutions today said that it has acquired Ravience, a Mumbai-based mobile marketing services provider, for an undisclosed sum. Ravience is focused on helping brands engage with their customers using its multi-modal response management suite ‘Responage’.

Since its incorporation in 2008, Ravience has achieved several customer wins at leading brands and digital agencies, helping Brand Managers in analysing and optimizing campaign responses generated through various mediums like Mobile Web, PC Web, SMS, Email and Voice.

The platform integrates various stages of digital campaigns – starting from media, visitor management, response management and finally lead management, thus filtering higher quality leads and identifying their sources.

Responage also allows rapid creation of mobile websites which are compatible across handsets, visitor analytics and validation of responses. Veerchand Bothra, founder of Ravience, said, “Usage of mobile-web is exploding with increasing penetration of smartphones, launch of 3G and aggressive pricing of data plans by mobile operators. Ravience’s platform helps enterprise customers convert clicks and responses into consumers on the mobile platform.”

This is Netcore’s second acquisition in 18 months after it acquired a majority interest in internet portal company, Greynium, which operates OneIndia, India’s largest collection of local language portals. Netcore’s Chief Executive Officer, Girish Nair, said. “Ravience complements Netcore’s offerings across SMS, Email and Web channels, and its closed loop digital campaign management platform. Upon integration, the Netcore-Ravience platform will be a unique end-to-end offering for enterprises to create, manage and enhance digital campaigns.”

Netcore Solutions is one of India’s largest digital real-time communications companies, with its email and SMS solutions being used by over 2,000 enterprises.

Published August 16th, 2011 by

Be a witness to a tectonic shift in MoMo Mumbai’s schedule. Mobile Monday Mumbai is set to become Telecom Tuesday Mumbai. Well, almost. For the first time since birth of MoMo Mumbai chapter in 2006, the inviolable Monday fixture of MoMo Mumbai will take place on a Tuesday. Thanks to Bhagwan Krishna and Janmashtami, we have shifted the August ’11 event to Tuesday, 23rd August. So don’t miss the chance to experience Mobile Monday on a Tuesday.

MoMo Mumbai invites you for launch of mig33 Developer Program in India.

This means great things for game developers! So join us as we unlock virtual power with you, as we show you how to connect and monetize your social games and apps with mig33, one of the world’s largest mobile-first communities and a mobile audience of more than 50 million committed users on its platform.

Agenda:

  • 6.30 pm: Registrations
  • 7.00 pm: Presentation by Chris Chandler
  • 7.45 pm: Group Discussion
  • 8.15 pm: Networking Dinner

Where:
Plateau Hall
Club Peninsula,
Peninsula Corporate Park
Lower Parel West, Mumbai.

When:
6.30 pm – 9 pm
Tuesday, 23rd August 2011

RSVP:
http://momomum201108.eventbrite.com/

About the Speaker:

Chris ChandlerChris Chandler, VP – Business Development, spearheads mig33’s expansion across mobile-first markets worldwide, including India, South Africa and Indonesia. He is responsible for growing mig33′s customer base and further aligns mig33 with industry partners. He joined mig33 from Microsoft Corporation’s Consumer & Online Division. Chris also heads the MoMo Singapore Chapter and is deeply involved with the mobile community across the globe.

About the Sponsor:

Mig33 logomig33 is the world’s largest mobile-first social entertainment service, connecting over 50 million registered members around the world with chat and entertainment every day, and hosting a fast-growing virtual economy. Launched in late 2005, mig33 is backed by Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM, GREE, Inc. and many others.

Published May 26th, 2011 by

Bill Scott, SVP Business Development at GetJar, is visiting India. Bill will share his thoughts with the Mobile Monday Mumbai community on Monday, May 30, 2011.

Session Abstract:

Only 13 percent of app users pay for the apps they download. In order to reach the most consumers, developers are finding that it’s best to offer their app for free. But, of course developers need to make a living too, so how do you make money from your app without charging for it? Bill Scott, SVP of Sales & Business Development at GetJar, will share the industry’s best practices for app monetization and some more creative ways to make a living off of your app.

About Bill Scott:

Bill is VP Sales & Business Development where he is responsible for all customer interface and partnerships. He joined the mobile data industry in 2000, as VP Latin America for Infospace. There he launched the region’s first mobile portals. Subsequently Bill held VP Latin America positions for Critical Path and Openwave. Bill is originally from Seattle, WA. He has a BA in Philosophy from Amherst College and an MBA from Harvard University.

Agenda:

  • 6.30 pm: Registrations
  • 7.00 pm: Presentation by Bill Scott
  • 7.45 pm: Group Discussion
  • 8.15 pm: Networking Dinner

Where:
Grapeviine
Club Peninsula,
Peninsula Corporate Park
Lower Parel West, Mumbai.

When:
6.30 pm – 9 pm
Monday, 30th May 2011

RSVP:
http://momomum201105.eventbrite.com/

Sponsor:

GetJar is the world’s largest open app store; second only to Apple’s iTunes, with over 1.5 billion downloads to date. The company provides more than 75,000 applications across all major handsets and platforms to consumers in more than 200 countries and territories. GetJar was founded by, now CEO, Ilja Laurs, in Lithuania.