Some tips we had compiled for clients of Ravience, to help them cope with the new NCPR/DND regime. Would love to know how other companies are dealing with this stringent DND regime.
If a user (customer) is registered under DND, and wants to receive messages from your company, he/she can be instructed to opt-in for the Partially Blocked Category i.e. stoppage of all commercial Calls/SMS except SMS from one of the opted preferences mentioned below.
For ‘partially blocked category’, user can send sms START with one or multiple options from the list of seven categories.
There are at present following preferences to choose from:
- Banking/Insurance/Financial Products/Credit Cards
- Real Estate
- Consumer goods and automobiles
- Tourism & Leisure
For example: To receive messages relating to only Health products, then send sms START 4 to 1909. Similarly, for receiving messages relating to Education, send sms START 3 to 1909.
On successful registration, user will receive an SMS confirming exercised options and a Unique Registration Number within 24 hrs. The registration will be effective within 7 days of placing the request with the service provider.
Now that a Sender-ID cannot be used for branding, here is one idea to help the user identify the company/brand which has sent the message.
The first word of the message can be of the company’s/brand’s name. Most of phones show a preview panel in the inbox screen, in which first few characters of the message are visible to the user without opening the message.
Image example showing how the user (receiver) sees it:
To check whether a number is DND registered or not go to this site.
Regarding the 100 SMS / day limit: It is only applicable for P2P i.e limit of sending 100 SMS from one phone to another. It is not applicable for A2P i.e Application to Person.